Est. New Zealand

We Are
Dance Dads

Started by a few dance dads. Built for the next one through the door.

The Origin

A Few Beers. A Few Dads. One Good Idea.

That’s all it was. A handful of dance dads, a few beers, and the same conversation we’d all had separately: nobody tells you how any of this works.

You pick it up in car parks and corridors. Which comp days run long. What a bun actually needs. Why you always carry spare tights. You learn it off blokes who’ve been doing it longer than you, because somebody did the same for them.

So we made a brand for it. Not gear that laughs at dance dads. Gear that says you’re one of us, and somebody here will show you where to stand. We show up. Wear it loud.

D247

Made By Dance Dads Started by Aaron and Dave, two Auckland dads of dancers.

Printed To Order In NZ Our NZ print partner prints each one after you order, then it goes out by NZ courier.

∞

Hours In Waiting Rooms We've done the time. This gear is our badge of honour.

Complaints About Being There We wouldn't miss it for the world.

The Dance Dad Manifesto

"We drive. We wait. We clap louder than anyone else in the room. And when a new dad turns up looking lost, we go and get him. We are Dance Dads. And we wouldn't have it any other way."

Every Dance Dad, Everywhere

We show up

A grinning dad doing the chicken dance on stage at the Dance Dad Battle

A dad pulling a floor move while the other dads cheer him on

A dad in a full-stretch lunge on stage at the Dance Dad Battle

Dads on stage under the lights at the Dance Dad Battle

Our first Dance Dad Battle, June 2026

Our first customer

Nearly a dance dad fail.

Custom tee for his almost dance-dad fail (double booked with the wife's birthday). Confession, meet cotton. Got your own near miss? We'll print it.

Make your own tee

We Show Up

6am Saturday? We're there. Tuesday night after work? Present. Dance dads don't just drop off. We stay, we watch, we cheer. Every single time.

We're Proud Of It

No embarrassed hiding, no pretending we'd rather be somewhere else. Our kids are out there giving everything. Wearing it is the least we can do.

We Look After The New Guy

Every dance dad was the new dance dad once. Standing in the wrong place, holding the wrong bag, certain everyone could tell. Somebody sorted us out. Now we do it for the next bloke through the door.

Aaron

Co-Founder

Father of three daughters who between them cover every corner of the dance world: Hip Hop, Ballet, Jazz and Tap. His weekends are a blur of hairspray, costume changes, and performances he’s pretty sure he was late to at least one of. Reckons he knows the difference between a plié and a pirouette. He doesn’t. But he shows up every single time, and that’s the whole point.

Dave

Co-Founder

Father of one ridiculously talented daughter who doesn’t just do one style. She does them all. Every. Single. One. She’s got more sass than a Saturday night and more talent in her little finger than Dave has in his entire body (his words). Spends most competitions trying to look calm while internally losing it with pride.

Our Promise To You

Gear Worthy Of
Every Hour
You've Put In

Every piece is printed to order in New Zealand on a good heavy cotton tee. Comfortable fits, and a message that tells the world exactly who you are: a Dance Dad, and damn proud of it.